Wig + Pen Rebrand

Graphic Designer | Brand Identity / Restaurant & Dining | 2021

Overview

I redesigned the brand identity for Wig + Pen, a historic Iowa City pub and pizza parlor, to modernize its visual presence while preserving its authentic character. I translated this vision into a cohesive design system applied across a refreshed logo, menu, and business cards to bridge the establishment’s 1993 heritage with a contemporary aesthetic.

Goal

The goal was to refresh the Wig + Pen brand with a modern update while keeping its history intact. I focused on creating a consistent visual system that connects with both longtime regulars and new visitors, delivering a clean, contemporary, and welcoming logo, menu, and business card.

Deliverables

Menu | Business Card | Logo Design

Result

The result was a unified brand presence that bridges the gap between the pub’s 1993 roots and a contemporary dining atmosphere. I established a cohesive visual system and refined typography to improve professional continuity across all channels. This identity ensures the brand remains recognizable to longtime regulars while successfully attracting new visitors through a polished, welcoming aesthetic.