Kaytranada Music Campaign

Graphic Designer | Brand Identity / Event Promotion | 2022

Overview

I developed a cohesive line of tour promotions for Kaytranada’s album, BUBBA, to boost listener engagement while visually capturing its unique blend of electronic and hip-hop vibes. I translated this vision into a unified design system applied across an album cover, digital tour tickets, merchandise, posters, and VIP passes to resonate with a diverse fanbase and elevate the overall concert experience.

Goal

The goal was to build a cohesive and recognizable design system across all promotional materials that feels fresh, modern, and visually striking. I focused on creating a distinctive aesthetic that remains consistent across various touchpoints, ensuring the brand identity is both memorable and adaptable within a contemporary market.

Deliverables

Tour Poster | Album Cover | T-Shirt | VIP Pass | Digital Ticket

Result

The result was a visually striking and cohesive line of promotions that bridged the gap between electronic and hip-hop aesthetics. The final design system successfully boosted engagement by providing fans with a fresh, recognizable identity applied across all tour touchpoints, from digital assets to collectible merchandise.