Vitty Beverages

Graphic Designer | Packaging Design / Health & Wellness | 2022

Overview

I designed a minimalist packaging system for Vitty, a nutritional beverage company, to emphasize its science-first approach and resonate with everyday customers. I translated this vision into a clean visual identity applied across the packaging to highlight product quality and help the brand stand out in a competitive market with a focus on approachable nutrition.

Goal

The goal was to create clean, minimalist packaging that reflects Vitty’s science-backed nutrition while remaining approachable to everyday customers. I focused on building trust and brand recognition by balancing simplicity with clear communication, ensuring the design stands out in a competitive market while enhancing the overall user experience.

Deliverables

Juice & Iced Beverage Packaging

Result

The result was a polished and approachable packaging system that successfully bridges science-backed nutrition with a minimalist aesthetic. This clean design reinforces brand transparency and provides a cohesive look that increases both shelf recognition and consumer confidence.