It is the pizza Iowa City knows, now with a fresh new look.
Wig & Pen is an Iowa City pub and pizza parlor, established in 1993. The brand is undergoing modernization to preserve its rich heritage while appealing to a new generation of customers.
Create a refreshed brand identity for Wig & Pen, a historic Iowa City pub and pizza parlor established in 1993. The challenge is to modernize the brand’s visual presence while maintaining its authentic character, delivering a cohesive design system applied across key print materials including a logo, menu, and business card.
The core objectives are to give Wig & Pen’s brand a fresh, modern update while keeping the heart of its history intact. The design should create a consistent look that connects with both longtime fans and new visitors. This includes designing a logo, menu, and business card that feel clean, contemporary, and welcoming.
I contributed to the Wig & Pen project as the brand and graphic designer. This role guided my focus toward the following areas during the project:
Brand Identity
Print Collateral (menu and business card)
Adobe Illustrator, InDesign, and Photoshop
Yellow Image Mockups
