Vitty Beverages

Graphic Designer | Packaging Design | 2022

Overview

Design minimalist packaging for Vitty, a nutritional beverage company delivering science-first greens. The packaging should emphasize clarity, quality, and approachable nutrition to resonate with everyday customers and help the brand stand out in a competitive market.

Goal

The core objective is to create clean, minimalist packaging that reflects Vitty’s science-backed nutrition. It should feel approachable, build trust, and help the brand stand out, balancing simplicity with clear communication to enhance user experience and recognition.

Deliverables

Juice & Iced Beverage Packaging

Result

How might I collaborate closely with multiple departments within the Division of Student Life to visually communicate marketing and advertising concepts using Adobe Creative Cloud while delivering effective design solutions for the Iowa Memorial Union, Office of the Dean of Students, Recreational Services, and University Counseling Services?